Our Story

by Alex G. Photography

Kenns du dat Gefill, ee klenge, selbstännege Buttek ze fannen an ze wëssen dass sech dobannen secher Schätz verstoppen?

Stell der vir dass du grad, an enger klenger Niewestrooss zu New York City bass, oder dech an de Gaasse vu Barcelona verleefs, oder einfach der Nues no duerch Edinburgh, Portland, Tokyo, oder soss eng Staad, déi der gefällt, spazéierts, an op eemol gesäis du et. E Geschäft, gefëllt mat Planzen a Faarwen, an du weess einfach, dass du do era muss.

Et ass der secher och scho geschitt, dass du duerch däin Instragram scrolls a eng mega Kënschtlerin oder Mark entdecks, mee leider, sinn déi aus Amerika oder soss engem Land ausserhalb vun Europa? Du wëlls da vläicht just eng Klengegkeet kafen, mee dann muss du nach de Versand bezuelen an eventuell Douane an dat mecht deng mega Entdeckung scho rëm vill manner attraktiv...

Och wanns du bereed wiers dat alles ze bezuelen, kënnt et och alt emol vir, dass du däi Pak scho fir den Dag drop brauchs, zum Beispill wells du komplett vergiess hues dass du op ee Gebuertsdag oder eng Hochzäit ageluede bass, oder wells du deng beschte Frëndin iwwerrasche wëlls an him eng Freed wëlls maachen. Meeschtens lands du dann erëm op Amazon...

Alchemilla ass aus deene Gefiller entstanen. Alchemilla ass entstanen, aus enger Léift fir kleng,  selbstänneg Butteker, mat deene coolste selbstännege Kënschtler a Marken. Et ass entstanen aus enger Frustratioun iwwert deiere Versand an laange Waardezäiten. Et ass entstanen aus dem Wëllen Lëtzebuerg mat manner Luxusmarken an méi eenzegaartege, verréckte, komesche, flotten, an spezielle Produkter ze fëllen.

 

 You know that feeling when you come across a little independent shop and you just know it's filled with all kinds of treasures? You could be exploring the side streets of New York City, getting lost in the winding alleys of Barcelona, or just aimlessly wandering through Edinburgh, Portland, Tokyo, or anywhere else in the world--and there it is. Filled with plants and colors and you can't help but go inside.  

Or, you could be stumbling upon an amazing artist or brand on Instagram and they're based far away from Luxembourg or even Europe? And you get sad because you know you just want something small but you'll have to pay shipping and import taxes and all those hidden costs are making online shopping less fun. Or you're willing to pay all of that but you need your package tomorrow (or today) because you just can't wait, or you completely forgot that birthday or wedding or your best friend is sad and you want to cheer them up right now. And what happens is that you just end up on Amazon again.

Alchemilla is the product of those feelings. Alchemilla grew out of a healthy obsession for small independent shops stocking the coolest independent artists, artisans, makers, and brands who make the most unique things. It grew out of a frustration about rising shipping costs and long shipping days. It grew out of a wish to fill Luxembourg with less high street brands and more one-of-a-kind, strange, uncommon, wonderful, curious, fun, and special products.

 

Photograph by Alex G. Photography. All photographs on alchemilla.lu are copyrighted.